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Client
Cometly
We collaborated with the Cometly team for 3 months,working through design patterns, layout, navigation and user flows to launch the next generation of ad management.
Services
Strategy, UX Design, UI Design, Webflow
Platforms
Web, iOS
Year
2021
Overview
Changing the game in Facebook Ad tracking for shopify! We paired up with the Cometly founders in order to employ a design system and implement the proper user experience needed for a successful product. We collaborated with the Cometly team for 3 months,working through design patterns, layout, navigation and user flows for the primary use cases of the application.
Problem Statement
Grant and Matt, the founders of Cometly saw there was a need for better ad tracking for facebook ads, so they came up with a solution and needed a top notch design in order to onboard their clients to their platform.
They wanted a sleek and efficient registration process for their users, along with an intuitive product that allowed their users to view the plethora of data they were getting from their backend that properly tracked ads better than facebook ads itself.
Solutions
We worked with their development team and the founders in order to get the entire flow of the application down. We then dove in and worked on the best navigation system that we could implement that allowed them to properly organize all pages within their system.
This included ad tracking per campaign, ad set and individual ads. Users are also able to completely track the breakdown of ad performance on a daily basis, drilling into each ad provides a good amount of data for better evaluation of which ads are working and which ones are not.
The last piece that we worked on was more product related; designing billing and account information and how to integrate all your tools with the Cometly product.
Conclusion
After working on the product for 3 months full board, we moved to a support role over the last year and a half providing product design services to them when new features or workflows are needed. We also worked on a mobile app design for the Cometly team that they are working on launching for their users.
Cometly has over 1,000 clients using their product and are growing at a tepid pace, if you need help tracking your ad spend, Cometly is your answer!
Let’s build something amazing together.
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